Digital Marketing | Online Marketing
Digital Marketing refers to the use of digital platforms to promote their brands, services, and their products. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. It encompasses a wide range of techniques to reach their target audience, driving website traffic, generating leads, and converting leads into customers.
Creating a Website
Creating a website has become increasingly important in today’s digital world. Whether you’re an individual looking to showcase your portfolio, a small business aiming to reach a wider audience, or a large corporation expanding its online presence, having a website is essential. Creating a Website is most important thing in digital marketing. You can promote your business through a website. Of course some of the Hosting platforms are providing Domains. You can create a website through hosting’s. Some of the Content management systems(CMS) like WordPress, Shopify, Wix etc..,
Importance of having a website
In digital marketing having a website helps your business build brand awareness and reach new customers. It showcases your products or services and generates awareness about them. You can connect customers 24/7 through online. Through website you can audience feedback ,offers and also you can generate a revenue by add some of the lead generations. For creating a website strongly I recommend WordPress.
WordPress is a open source platform to design a beautiful website. It provides a user-friendly interface, customizable themes, and a wide range of plugins to extend functionality. What ever if you are a beginner or experienced professional ,WordPress offers tools and resources to help you build and maintain your online presence effectively.
Types of digital marketing
Content Marketing
Content Marketing uses story telling and information sharing to increase brand awareness and keep your business top of mind when it’s time to buy what you sell. Ultimately, the goal is to have the reader take an action towards becoming a customer, such as requesting more information, signing up for an email list, or making a purchase. ”Content” can mean blog post , resources like white papers and e-books, digital videos, podcasts, and much more. It’s not only about advertising about brands or promoting’s to sell their products. Content marketing is about building a sustainable, trusting relationship with your customers that can potentially lead to many sales over time, not just making a single transaction.
If you are looking to get into the digital marketing, here is the some the academy’s are providing the free online courses. For free courses you can check with Alison, HubSpot ,Google , Odmt
Search Engine Optimization(SEO)
Search engine optimization is about helping search engine to understand your content and helping users to find your site and make a decision about whether they should visit your site through a search engine. SEO targets un paid traffic (known as organic results) rather then the paid traffic or direct traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, news search and vertical search engines. here are a few of the most important things for SEO strategists and marketers, in general, to understand about how SEO works .
The ultimate goal of any search engine is to make searchers happy with the results they find. To achieve this, search engines need to find the best pages. And serve them as the top search results. Google is not only search engine but it is by far the most popular one.
Google uses the following stages to find and rank content
Crawling :
Google uses “bots,” or computer programs, to crawl the web and look for new or updated pages. It collect the information from websites that what users are searching for. It works like spider.
Indexing:
Google analyses each page and tries to make sense of what the page is about. Then, it may store this information in the Google Index as per the category.
Calculating Relevancy:
When a user enters a query, Google determines which pages are the best, in terms of both quality and relevance, and gives the ranks for websites later it shows in the SERP (Search Engine Result Page).